REVOLUTIONIZING BROKERAGE
OF PERSONAL DATA

a $ 250 billion USD/year business

Opiria & PDATA token create an ecosystem for the secure trading of personal data

  • Consumers’ anonymity and data privacy is protected

  • Consumers’ get proper compensation and have control over their personal data

  • Businesses get quick and easy access to tailored, high quality consumer data

  • Fair for all, fully transparent open marketplace with no middlemen

– Working product

– Existing customers

– Real revenue

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REVOLUTIONIZING BROKERAGE
OF PERSONAL DATA

a $ 250 billion USD/year business

Opiria & PDATA token create an ecosystem for the secure trading of personal data

– Working product

– Existing customers

– Real revenue

WHITE PAPER
EXECUTIVE SUMMARY
JOIN TELEGRAM

PUBLIC SALE STARTS IN

Existing Opiria customers:

Get access to private sale:


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$1,015,000.0

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The PDATA token becomes one of Strategic Coin´s „featured coins“ putting it in the top 5% of all tokens!

“Strategic Coin is selective in working with clients, and we are impressed with Dr. Lange’s background and the personal data market place his team is creating. We believe there is a clear need for consumers to have full control of their personal data, and there is no clear or comparable offering in the market place. The PDATA token will enable brands to obtain more accurate and high-value data through surveys, and only through approval from its users. We look forward to our partnership with Opiria, and we will provide valuable feedback to help the team conduct a successful token launch.“

Sam Lee, Director of Research at Strategic Coin

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WHAT IS PDATA?

PDATA radically changes todays centralized way of personal data brokerage. We are building the first Ethereum blockchain based marketplace for the secure trading of personal data.

PDATA creates a decentralized marketplace where businesses can buy personal data directly from consumers without any middlemen. The PDATA token puts value in personal data and creates a currency that exactly expresses their value.

With PDATA both companies and consumers win.

WHAT IS PDATA?

PDATA radically changes todays centralized way of personal data brokerage. We are building the first Ethereum blockchain based marketplace for the secure trading of personal data.

PDATA creates a central marketplace where businesses can buy personal data directly from consumers without any middlemen. The PDATA token puts value in personal data and creates a currency that exactly expresses their value.

With PDATA both companies and consumers win.

  • Consumers’ anonymity and data privacy is protected

  • Consumers’ get proper compensation and have control over their personal data

  • Businesses get quick and easy access to tailored, high quality consumer data

  • Fair for all, fully transparent open marketplace with no middlemen

THE CHALLENGE

Personal data – the oil of the twenty-first century

Companies worldwide need personal data from consumers. This allows them to increase their market shares by designing new products and services that better suit consumer preferences and by better targeting marketing and sales activities.

This is why the 250 billion USD/year data brokerage business exists. Data brokers are collecting and selling personal data to companies without consumers’ knowledge, consent or any compensation paid to them.

Consumers are worried about their personal data security and take actions to protect it. This makes it increasingly difficult to get the required data with the necessary quality.

In addition the General Data Protection Regulation of the European Union becomes enforceable May 2018 and will make it even more complicated for data brokers to collect personal data.

With the traditional system both companies and consumers lose.

Unfair conditions

• Consumers’ privacy is violated
• No compensation for their personal data

Missing Transparency

• Current system is opaque and uncontrollable

Lack of Trust

• Consumers refuse to provide valid data
• Companies get less data in poor quality

OUR APPROACH

PDATA creates a transparent marketplace for the secure trading of personal data.

  • Consumers can control with whom they share which personal data

  • Consumers get proper compensation for the provided data

  • Personal data flows directly from consumers to companies with no middlemen

  • Companies get quick and easy access to high quality personal data

  • Companies can access tailored personal data (e.g. web browsing, tracking data from wearables)

OUR VISION

Help companies to perfectly understand their consumers.

HOW IT WORKS

The PDATA ecosystem consists of consumers and companies.
Companies can purchase personal data directly from consumers by compensating them with PDATA tokens.
The PDATA token ties this economy together.

Consumers receive PDATA tokens for providing personal data to companies. Consumers can decide which personal data they disclose and who gets access to it. Due to blockchain mechanisms consumer’s anonymity and data privacy is fully protected.

The Opiria platform is a fully transparent open marketplace for the secure trading of personal data without any middlemen. The PDATA token puts value in personal data and creates a currency that exactly expresses their value.

Companies get quick and easy access to personal data from consumers by compensating them with PDATA tokens. Companies receive more specific data of higher quality and will be able to make the right decisions when designing new products and to better target marketing and sales activities.

HOW IT WORKS

The PDATA ecosystem consists of consumers and companies.
Companies can purchase personal data directly from consumers by compensating them with PDATA tokens.
The PDATA token ties this economy together.

Consumers receive PDATA tokens for providing personal data to companies. Consumers can decide which personal data they disclose and who gets access to it. Due to blockchain mechanisms consumer’s anonymity and data privacy is fully protected.

The Opiria platform is a fully transparent open marketplace for the secure trading of personal data without any middlemen. The PDATA token puts value in personal data and creates a currency that exactly expresses their value.

Companies get quick and easy access to personal data from consumers by compensating them with PDATA tokens. Companies receive more specific data of higher quality and will be able to make the right decisions when designing new products and to better target marketing and sales activities.

PDATA TOKEN USAGE

Earn PDATA / Payments (to)

  • Consumers who give access to their personal data
  • Consumers who provide specific personal data to companies on demand

Spend PDATA / Purchases

  • Buy consumer´s personal data from the database
  • Request specific personal data from consumers

TRACTION TO DATE

Working product – existing customers – real revenue

Opiria is already a real product with real customers helping lots of Fortune 500 companies. It provides them a direct line to their consumers to understand their requirements and to design better products and services respectively.

Others have just ideas, we build solutions.

Click here for Opiria product website

TRACTION TO DATE

Working product – existing customers – real revenue

Opiria is already a real product with real customers helping lots of Fortune 500 companies. It provides them a direct line to their consumers to understand their requirements and to design better products and services respectively.

Others have just ideas, we build solutions.

Click here for Opiria product website

THE ADVANTAGES:

Consumers

  • full control over their provided personal data
  • protection of their anonymity
  • protection of their data privacy
  • proper compensation for the provided personal data

Companies

  • motivated consumers willing to provide personal data
  • perfectly correct personal data
  • quick and easy access to personal data of high quality
  • more specific personal data such as e.g. tracking data from wearables, smartphone usage, browsing behavior on the web
  • better decisions when designing new products and services
  • better targeted marketing and sales activities

ROADMAP

OPIRIA MANAGEMENT TEAM

Dr.-Ing.
Christian Lange

Founder & CEO

Christian is a Technical University of Munich alumni. He holds one Master´s of Science in Mechanical Engineering and one Ph.D. in Human Factors and Ergonomics. Christian has a proven track record of entrepreneurship. He was founder of Ergoneers GmbH in 2005 which he developed into Ergoneers Group with subsidiaries and sales partners in more than 20 countries. Within 10 years he boot-strapped Ergoneers Group from $0 to a $5+ million in revenue without any equity investment. In 2015 he exited Ergoneers Group.

Dipl.-Inf.
Marlene Gagesch

Co-Founder & CTO

Marlene obtained a Master´s of Science in Computer Science from Friedrich Alexander Universität Erlangen-Nürnberg. Her specialties include scalable software architecture, requirement engineering and management of international software teams. After working as software developer and requirement manager at Siemens  she joined Ergoneers GmbH in its early start-up phase. She headed the software development department and under her management the companies´ software product grew into an internationally successful complete data acquisition and analysis platform with 1000+ B2B customers.

OPIRIA SOFTWARE DEVELOPMENT TEAM

Toma Corbu
Software architecure

Marius Balaban
Frontend development

Dorin Danilov
App development

Daniel Turcan
App development

Eugen Melentii
App development

Vlad Blana
Algorithm development

Paul Olteanu
Frontend development

Bogdan Uretu
Testing

Razvan Tautu
UX Design

ADVISORS

Ismail Malik
Blockchain R&D, ICO Strategist
BlockchainLab

Sam Lee
Director of Research
Strategic Coin

Mihai Dumitrescu
CTO
rosoftlab

Michael Mazier
Co-Founder
LendingCalc

Pavel Kapelnikov
Principal
Chelsea Holdings Company

Florin Mihoc
Tech Executive
Columbia Business School

Angel Colon
Advisor
Factury, Inc.

USE OF FUNDS

Hard cap on crowdsale: $19 million

• Marketing and Sales: 11%
• Database: 65%
• People: 21%
• Services and Other: 3%

TOKEN SALE BONUS

Exclusive preivate sale

• Starts 1st of November 2017 8am NY time
• Ends 25th of March 2018 8am NY time
• Only for investments > $ 10,000 USD
• $0M-$2M: 50% Bonus
• $2M-$5M: 45% Bonus

USE OF FUNDS

Hard cap on crowdsale: $19 million

• Marketing and Sales: 11%
• Database: 65%
• People: 21%
• Services and Other: 3%

TOKEN SALE BONUS

Exclusive private sale

• Starts 1st of November 2017 8am NY time
• Ends 25th of March 2018 8am NY time
• Only for investments > $ 10,000 USD
• $0M-$2M: 50% Bonus
• $2M-$5M: 45% Bonus

FREQUENTLY ASKED QUESTIONS

We use the investment from the ICO to accelerate two things:
1. technical development
2. growth of our user base (users who are providing data, information, feedback)
Due to this we will get constantly an increasing amount of customers (companies who pay in PDATA tokens for the data of the users); users who get paid in PDATA tokens will most likely cash out and companies buy back the PDATA tokens in order to buy even more data from users –> the more users and the more companies we get –> the higher the circulating volume of PDATA tokens becomes and the higher the demand form PDATA tokens becomes –> this lead to an increase in value of the PDATA tokens!

Besides that there are two “market effects” which will automatically lead to an increase in value of the tokens:
1. value of personal data increases with 13% on average per year
2. the amount of personal data traded increases exponentially every year (today we collect more data in a day than was collected in total until 2001) –> the amount of PDATA tokens is strictly limited –> due to that higher trading volume value will increase automatically

Yes, tokens that are offered and that are not sold get burned.

PLEASE CONTACT US FOR MORE INFORMATION

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